Welcome to

Optima Vidis LLC

Providing Online Ancillary Revenue and International Business Consultation, Advising, and Business Development Services

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A plane flying in the sky with clouds and sun

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Our Services

Ancillary Revenue and International Business Development

TO ONLINE DISTRIBUTOR PARTNERS

TO PRODUCTS PROVIDERS

FEATURED ANCILLARY PRODUCTS TRAVEL AND TOURISM

FEATURED ANCILLARY PRODUCTS INSURANCE AND HEALTH

INTERNATIONAL BUSINESS DEVELOPMENT

Benefits:

TO ONLINE DISTRIBUTOR PARTNERS:

Increased Online Take Rates/conversion Rates
Increased Revenue
Better Customer Satisfaction and Overall Online Journey
Repeat Customers

TO PRODUCT PROVIDERS:

Increased Market Share via New Distribution Channels
Increased Sales Revenue
Ability to Collect Upfront the Proceeds From the Sales

TO COMPANIES INTERESTED IN INTERNATIONAL BUSINESS DEVELOPMENT:

Tailored International Market Research and Advising
Specific Insights on International Trade and Market Expansions

About Optima Vidis:

We Bring Success because of our Expertise and our Belief that The Sky’s the Limit!

Our Legal Structure and History:
- Established in 2018
- Limited Liability Company, Formed in the USA
- Filled as a Foreign Limited Liability Company Within the USA
- Founded by Kristiyan D. Davidkov, MSIB, MSEE, MBA

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Our Expertise:

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Over 15 Years in the Travel Insurance and Ancillary Revenue Markets

Proven Business Model With Major:

Airlines in the USA, UK, Ireland, Spain, and Australia (Legacy & Low-Cost Carriers)
Online Travel Agencies (OTAs) in the USA
Passenger Railroad Companies in the USA and EU
Health Care Providers in the USA

Strategic Business Location in USA Close to Major World Airports

International Experience, Multiple Languages: Bulgarian, French, Russian, and English

US Insurance Licenses: Property & Casualty; Life, Annuities, and Health.

Due Diligence, Attention to Details, Tailored service

Optima Vidis

Our Advantages

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Expertise in Ancillary Revenue and International Business

Good Market Awareness

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Favorable Regulations (New Distribution Capability created by IATA)

Relatively Small Competition

Small-Size Tech Companies, Lacking:

Proper Product Sourcing Capabilities
International Reach
Proper Insurance Licensing

In-house efforts by large eCommerce players, lacking:

Focus Due to Their Other Online Priorities
Experience With Small Prosduct Provider

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Win-win-win - Universal Business Model:

Suggested Pay-per-Performance Pricing Model (as a Percentage of Sales):

70% - Product Provider
25% - Online Distributor Partner
5% - Optima Vidis

Long-term, End-Customer Oriented Strategy:

More Valuable Product Choices
More Satisfied Customers
Better Online Journey Experience

Minimal Upfront Cost and Streamlined Implementations

Market Insights

Ancillary Revenue Research and
Analysis

Promising Ancillary Revenue Market:

312 % Increase From 2010 to 2018: $23b to $93b
Increases 51% for 61 Airlines in 2022
Reached Approx. $118B in 2023
Back in 2017, 58% of Airlines Placed Ancillary Revenue as One of Their Top 3 Priorities
Airlines Hold Approximately 67% of the Entire Ancillary Revenue Generated in 2018
- Ancillary Revenue is 12% of the Total Revenue for the Airline Industry (2019)
- Ancillary Revenue Now Makes for Half of the Airlines’ Annual Fuel Cost Bill

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A bar chart showing the revenue estimate of ancillary products.

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Even the COVID-19 Pandemic WAS NOT a Show Stopper (2020 VS. 2019)

Although the 2020 Airline Ancillary Revenue… …Gross Dropped approx. 47% to $58B …
This Still represented a*…

11.5% Increase vs. 2019
as a % of Global Revenue (+143% vs. 2011)
8% Increase vs. 2019
as a Revenue per Passenger (+200% vs. 2010)

* Source: Cartrawler & IdeaWorks:
Data reported by 81 Airlines, but the study was applied to 134 Airlines for a truly global projection

Ancillary Products Take Rates Examples- Apr to Jun 2020:
(AirAsia – Malaysia & Thailand Operations)**
14% Trip Insurance – Up 88% From Pre-pandemic
47% Baggage – Up 72% From Pre-pandemic
Pre-order Meals: 43% Higher Revenue Per Passenger
26% Assigned Seating – Up 15% From Pre-pandemic

** Source: Cartrawler

Achievements

Our Achievements

Kristiyan and I worked together for many years. He is extremely bright, analytical, through, earnest and very reliable. I have found both his work product and work ethic to be high caliber. I would recommend him highly. June 1,2016 Beth managed Kristiyan D. directly Current role as of March 2021: President at Aon Affinity Travel Practice

Beth Godlin

Chierf Product & Strategic Partnership Officer at Fusion (an Allianz Company)

I worked with Kristiyan to bring our two companies into partnership. It was an absolute pleasure to work with someone as professional, knowledgeable, organized, and through as Kristiyan. At all stages of the process there was keen attention to product, fit, process and time frame - all things that allow for successful implementations.

May 18, 2016, Megan worked with Kristiyan D. but at different companies
Current role as of March 2021: Vice President, Corporate Sales at GeoBlue - BCBS Global

Megan Livesey

Director of Business Deve3lpment - Individual Plans at VSP Vision Care

Kristiyan is an insightful and creative expert in strategic marketing and business development. He brings a vast knowledge of current analytics methods and the ability to discover intricate relationships in a complex business environment. Kristiyan's work is marked by deep thoughts, passion, and dedication to each project. As a management consultant, he provided advanced business proposals to influence decision-making at the senior level. Kristiyan is versatile and engaging effectively across operational and marketing teams.

June 8, 2016. Konstantin worked with Kristiyan D but at different companies
Current role as of March 2021: Director of Program Management at Peptilogics

Konstantin Goranov

Managing Director at Santuris

I worked with Kristiyan at Fusion for over 7 years in many different capacities and, in that time, recognized him to be a very detail-oriented, strategic, analytical, and adaptable leader. Kristiyan is one of the most thorough and reliable people I've ever worked with, always delivering high-quality work. He would be an asset to any organization, and I give him my highest recommendation.

June 21, 2016. Meghan managed Kristiyan D. directly.
Current role as of March 2021: Director, Client Engagement Team at Analytic Partners

Meghan Gemmill

VP of Digital Strategy & Analysis at Fusion (an Allianz Company)

Krisiyan is a very dedicated, respectful, and loyal leader who has great organization and process management skills. He successfully led a team of strategist and technicians that managed thousands of online, interactive ads. He is very focused on the bottom line and understands how to manage specific revenue and personnel goals effectively. Kristiyan is a pleasure to work with and has a great sense of humor to boot!

August 14, 2016, Kristiyan D. worked with Jason in the same group
Current role as of March 2021: Digital Marketing Consultant

Jason Keough

Director, Digital Marketing and Conversion Optimization at Fusion (an Allianz Company)

Kristiyan is an intelligent, extremely professional coworker with whom I had the pleasure of working for 3 years. He has always been willing to share his internal knowledge and marketplace perspective with new employees as they join the company. I happy to expand upon this recommendation if you are looking to hire or work with Kristiyan.

September 28, 2016 Tom worked with Kristiyan D. in different groups
Current role as of March 2021: Vice President, Sales & Partnerships - USA (Travel and Events) at Allianz Partners